A business expo can create hundreds of conversations in one day and almost no business afterward if the follow-up system begins only after everyone goes home.
Design lead capture before the booth is built
Decide what information you need, how consent will be recorded and how contacts will be tagged by interest. A simple form is usually better than collecting loose business cards.
Give people a reason to stay connected
A useful guide, consultation, webinar or community resource creates a natural reason for a prospect to provide contact information.
Follow up by interest, not with one mass message
A property owner, traveler and business founder should not receive the same email. Segment contacts while the event is still fresh.
Measure the next ninety days
Track meetings, proposals, registrations and customers connected to the expo. That data tells you whether the event deserves the same investment next year.
Building a diaspora-focused business or professional network?
Turn the ideas in this guide into a clearer operating system, then explore more DLX business and opportunity resources.